Advertising

Boost Your Biz

GRTC Style! GRTC Transit System is everywhere! We carry your customers and prospects to their favorite destinations over ten million times each year – to work, school, church, movies, restaurants, museums, and hundreds of tourist attractions across the Greater Richmond region. Plus, ridegrtc.com is their source for current schedules and route information. Smart businesses know, where there’s traffic, there’s a sale! 

Stay ahead of the competition and add GRTC bus billboards to your next advertising or marketing campaign. Browse our advertising opportunities below to figure out what route you’d like to take! 

To get your advertisement rolling, please contact our Transit Advertising Sales Executive during regular business hours:

Tim Brazil, Transit Advertising Sales Executive
Phone:  (877) 862-4414
Fax:  (804) 748-3258 
Email:  busads4u@aol.com

Please direct all mail deliverables to:  
Media Transit c/o GRTC Transit System
301 East Belt Boulevard
Richmond, Virginia 23224


Bus Billboards & Interior Display Cards

Kick your ad into high gear! Place your advertisement on a bus billboard and we’ll put it to work. Remember, we make over 10 million trips each year in the City of Richmond and portions of Henrico County, Chesterfield County, and Petersburg. The GRTC billboards are mounted at eye level for maximum visibility.

Below you will find service, rate, and display specifications. The rates listed are for space only; artwork, layout, and production are not included. Please contact your sales representative for art and production specifications. 


Marketing Statistics

Service Areas: City of Richmond, City of Petersburg, Henrico County, and Chesterfield County
Market Population 18+: 463,000
Monthly Ridership: 853,000
Total Fleet: 159 Buses

100% Showing: 80 Displays
75% Showing: 60 Displays
50% Showing: 40 Displays
25% Showing: 20 Displays

Display Type Billboard Size Live Copy Area
King Size Billboards 30” x 144” 28” x 142”
Queen Size Billboards 30” x 88” 28” x 86”
Rear Display Billboards 21” x 70” 19” x 68”
Interior Displays 11” x 28” 11” x 28”

Traditional Exterior Transit Advertising Rates

CLICK HERE for the Rate Card PDF

King (Driver's Side):
1 Month 3 Months 6 Months 12 Months
$250 / month $240 / month $220 / month $200 / month

King Billboard advertising for GRTC buses

Queen (Curb Side):
1 Month 3 Months 6 Months 12 Months
$225 / month $215 / month $200 / month $190 / month

Queen Billboard advertising on GRTC bus

Rear Display:
1 Month 3 Months 6 Months 12 Months
$225 / month $215 / month $200 / month $190 / month

Rear Display advertising on GRTC bus


Interior Transit Advertising Rates 

Interior Displays: $20 per bus per month


Premium Bus Advertising

These are based on a 12-month contract. Shorter terms are available; ask your Transit Advertising Sales Executive for details. 

Full Bus Wrap:
1 Month 3 Months 6 Months 12 Months
$2,200 / month $2,000 / month $1,750 / month $1,500 / month

Half Bus Wrap:
1 Month 3 Months 6 Months 12 Months
$1,200 / month $1,000 / month $900 / month $750 / month
 
King Kong Wrap:
1 Month 3 Months 6 Months 12 Months
$795 / month $695 / month $595 / month $495 / month

Full Back Wrap:
1 Month 3 Months 6 Months 12 Months
$695 / month $595 / month $495 / month $395 / month

Full back wrap advertising for GRTC bus